Currently there are 3.8 billion people use social media, which equates to nearly 48% the population (Statista). And people spend an average of 2.5 hours every day on social networking and messaging (Data Reportal). There is a huge surge in the number of marketers who believe social media has been truly beneficial for them. Being active on social platforms shoots up your chances of reaching out to more targeted customers. Using a properly planned campaign, you can put your message in front of the right people who may very well convert into paying customers. They are actively looking for advice, suggestion, information and answers. By becoming active and engaged on social platforms, you can connect with them.